Yea that’s right…I said it…gaming is for losers. Read on.
Ugh
I had trouble getting into Huizinga’s article “Nature and Significance of Play as a Cultural Phenomenon.” Bottom line: Play is play…its fun…why philosophize & ruin it?! Ever play…we’re all college kids here…beer pong with a different group of people and their different rules? You wind up spending more time arguing over rules than playing the actual game. For Pete’s sake, throw the damn ball in the cup! When overanalyzing anything, especially games, it destroys the fun that’s meant to be had.
The Ultimate Experience!
“Welcome to the Experience Economy” by BJ Pine and JH Gilmore was a well-written article about ‘the experience.’ They break it down by “economic offerings—commodity, good or service.” (Pine/Gilmore, 1) Commodities are our basics from animal and the ground. We then produce goods from commodities. Good are often valued more than commodities because much of the work has been done by someone else, which then makes them ready for immediate use. The price on goods, therefore, is often higher. This allows for prices to range more. For instance, think about the price of a sweater. It takes several steps for a sweater to be made…gotta go find the sheep, sheer it, prepare the wool (cleaning & making ready for use), dying the wool and finally knitting a sweater together. A lot of work goes in for just one sweater, hence the ability to have a wide range on the price. The more time, care, energy and effort that go in, the more costly the product will be.
Goods then go to sale, often packaged with services. “Service providers use goods to perform operations on a particular client (such as haircuts or eye exams) or on his property or possessions (such as lawn care or computer repair). (Pine/Gilmore, 9) These are things we usually cannot do ourselves or prefer that a professional in the field can do for us. Rather than walking around with a crooked hair cut and look bad, I would rather pay a fee to have an educated, practiced and seasoned professional do it for me.
The authors comment “manufacturers almost always give away these services to enhance selling their goods.” (Pine/Gilmore, 9) However, in more recent times (this article was written in 1999), services are what are being sold and the goods are the freebees. Think cell phones. Many companies now use the phone, not as the initial sale, but as the bonus. If you sign up for a 2-year contract, often the phone is free or sold at a greatly reduced price.
From here, they move on to discuss the experience: “While commodities are fungible, goods tangible, and services intangible, experiences are memorable.” (Pine/Gilmore, 12) The beauty of experiences, mine is different from yours, as is different from his and from hers. By that I mean each experience, even though they may be the same thing, is approached and taken in differently by each person.
If I, at 23 years old, go to Disney World with my 5 and 3-year-old cousins, they will have a far different experience than I would. I’ve already been there and seen the ‘magic’…my thrill would be from them and their reaction to seeing what the entire park has to offer. I may enter with a preformed notion, because I have been a guest prior and I have seen the numerous television commercials. For the boys, it would be a first time experience…a jaw-dropping, exciting, memorable experience. I’m sure they have books and toys that are Disney themed. They may have even watched Mickey Mouse on TV…but the real life experience would blow them away. Mood also changes the experience. If we had a rough flight, hadn’t eaten, and/or witnessed a horrific car accident and then gone into Disney…we would be entering with a negative mind set and the experience would be completely different had everything else gone right in the day.
This goes for anything else…going into haunted houses/hayrides, to visit Santa, going on a train or plane ride…most would think they were lame activities and wouldn’t bother, especially if they’ve already gone or past the ‘peak’ age of when these things are more appropriate. Or many have already experienced the activity once and don’t pass judgment on it being a new experience doing the same activity. I went to a haunted house/hayride a couple weeks ago and while I didn’t scare too badly, I enjoyed going. I appreciated the work that went into creating all the scenes and scripts. When I went as a child (if I did, I can’t remember), I’m sure I was scared shitless and had a great time! What I’m getting it, as that though an activity may remain unchanged, the experience one has changes based on age, mood, company attending the activity with, others around, and many other variables.
The great thing about experiences is that they far surpass commodities, goods and services. Experiences leave us with memories that we can relive and think about over and over about for years and years. This is the true value: free memories and open access to them. “Manufactures must focus on the experience customers have while using their goods.” (Pine/Gilmore, 15) This is so the users will come back to purchase more goods and have more experiences. I am a repeat Asics sneaker buyer because I am satisfied with the experiences I have while wearing their products. That experience is simply that my feet feel comfortable when I run. We as users/buyers look for the best deal; where can I get the most service for my money?
I bought my laptop from Apple a couple months ago. Along with it, I got a free ipod and a free printer! Firstly a fan of Macs, but then enhanced the buying experience because of the freebees and the great customer service. This was also my second Mac, and therefore my second free ipod. I am a repeat visitor to this store because no matter who you speak with, everyone on the staff is very knowledgeable, friendly and helpful. The products really sell themselves…it’s the sales staff that enhance the experience of shopping and buying. After all, most Macs are pretty pricey…it helps the buying experience when a sales person is really nice and helpful when putting down that kind of cash.
www.battermatter.com — order now for your holiday season!
The article refers to one more point that is pretty valuable and valid. More of the article should’ve been spent on this point. Back in the day, our parent’s generation, their parents always baked their birthday cakes from scratch—sugar, flour, the whole 9. Each ingredient cost mere pocket change. Betty Crocker and Pillsbury then evolved this by putting the powdered ingredients in a box. Simply add eggs, water and oil then Wham! (copyright Emeril) you got cake. Top that with some canned icing for $2, the cake-in-a-box is also less than or about $2, but look at all the time saved. Four dollars doesn’t compare to the maybe $1-1.50 once spent to make the cake from scratch. (mind you, with inflation, the ingredients to make cake from scratch are now much higher than $4…box cakes are a bargain!) It does help to speed up the process of baking so the baker may spend time doing other things, rather than be a slave to his/her kitchen all day. Now to top even the box cake, we have the local Stop and Shop that can sell you a cake right from the bakery. This is more pricey, however, you don’t even have to turn on—let alone own an oven—to make this one! Pay upwards of $10-30 dollars depending on size, flavors and customizations and you’ve got yourself an easy bake cake—minus the baking of course!
Our fat, lazy American society, oh how I love them so, enjoy taking the short cuts. Why make a cake, when I can pay more for a professional to make it? I save myself time, energy, effort and can do the things I would rather be doing. What about the EXPERIENCE people?! How often do most people bake a cake? And how many birthdays do you have per year? Just one special day, but most would prefer to turn to someone else to do it for them. Experiences come everyday, however, I believe birthdays are some of the more exciting ones. Why not take advantage of all that comes with birthdays and flavor them all? Growing up, my mom made each of our birthday cakes and my sister and I would help…because we loved the experience. Sure, it was sisterly/motherly bonding, cracking the eggs, taking turns to stir the batter, jumping in front of the oven to see if we could make the cake fall (yea…I was a terror child and sis followed closely behind)…all of those were the experiences I got out of baking cakes. The decorating and taste were another part of the experience…see how many experiences can be pulled from one activity? …maybe that’s why I like baking so much still to this day. Warm memories. Good smells. Good eats. Good results. Battermatter.com…little self promo
Games are supposed to be fun!
Lastly, the gaming: “We Live Here: Games, Third Places and the Information Architecture of the Future” by Andrew Hinton. I roll my eyes when I look at or read this stuff. I really couldn’t give two shits about gaming. …I think I can hear my grade dwindling down. But really, I was always active in sports and clubs at school, had a lot of friends and come from a very close-knit family…I just didn’t game; I always had something to do. Or I played games in real life…softball, basketball, soccer, tag, capture the flag, etc. I never even craved gaming or had a curiosity for it…could be my upbringing, or perhaps it’s the whole vagina thing. My friends have their own house and when we we’d go over, we’d have dinner and then the boys would play Wii. They MADE me play and I thought, it would be so much more fun to go play actual bowling. I wound up with a 300 score and thought it was boring. I’d rather have the challenge of the weighted ball and the jeers/cheers from friends…that’s what makes it more fun.
I read about the rise of gaming numbers…how it’s tripled in one year. Is this a good thing? Good for manufacturers and advertisers, that’s a given…but is it good for us? More kids and even now adults are spending hours and hours in front of the computer (or TV) gaming. Sure, its interaction, but the level and kind of interaction can be argued. It’s not RL interaction…so is this form of interaction still real and pure? You never actually know who you are gaming/interacting with…so is it still fun? In these virtual games, you can be whoever you want to be: a man can be a woman, a straight woman can be a lesbian, a 30 year old can be a 15 year old. I’m walking the edge on safety, but I’ll try to avoid it seeing as I’m sure that topic will be presented Thursday. Is this really a method of self-expression, that I can portray anyone I want to be online? I’m just really not a fan of this stuff. Give the kid a paper and some crayons if you want self-expression. Sitting in front of a monitor and interacting with complete strangers in some virtual world is really just escaping. It’s a way out of life; it’s a second life. It’s the life you wish you had. Why sit behind a computer living the fantasy when you can work and strive to achieve it for this real life? Maybe I’m in the wrong major and should be a therapist…but I really find gaming unrealistic, and in many instances pathetic. Strong statement, but I’m willing to back it. What has gaming solved? Boredom? What has it caused? Overeating, unsociable children, learning disabilities, people in society without real-life experiences, perhaps even Columbine or other similar instances? I would be VERY interested to see a study done with kids that grew up gaming versus kids that grew up not and see what characteristics each possess. When I think about gaming and gamers, I think of the typical: overweight, depressed, morbid, lonely guy. I haven’t been proven otherwise on this so I stand by the stereotype.
As for this Second Life experience…it’s just not for me. I have a good life, I’m happy with myself and the people in it. I have a great boyfriend, great family, I like what I do…why go into a virtual world? Because I can eat without gaining weight?! That’s about the only upside I see…I don’t even know if virtual people stop to eat meals! The idea of being harassed online doesn’t interest me at all. I get harassed often in real life, why would I want to experience that online from someone I don’t know, can’t see and possibly never will know nor see? At least when I’m harassed in the city, I can scream ‘fuck off!’ right back at them! Until I’m proven wrong, I see this online gaming is for the geeks and lonely losers.